BECAUSE WORDS MATTER
The right words ore a way to inform, illuminate and inspire; a potent means of connecting people to your brand.
I am a copywriter and editor who uses language to create brand expressions as unique as each of my clients.
Penny Benda
In brief…..
Great copy starts with a concept true to the spirit of the brand and a commitment to the aspirations of the client.
Above (clockwise): print brochure for Boca Raton Resort & Club, design by Vanderbyl Design; “Masters of Food & Wine” book for Park Hyatt, design by Regina Rubino; print and online collateral for Shorenstein, design by Looking LA; web site for Period Restoration, design by Deanna Kuhlmann-Leavitt (KLI).
At Teknion, we remain optimists. We envision a decade of renewed creative energy as we find new ways to conduct our lives and our work. And while we cannot predict with certainty the course of cultural or corporate evolution, we can plan—and design—for uncertainty. We can recognize uncertainty as a state of extraordinary potential.
Featured Project
Theme and content developed to capture Teknion’s “future smart” concepts for office design and furniture.
Executed in print & digital formats.
Additional work for Teknion:
Web Site Content
Print and Digital Product Brochures
Showroom Themes & Language
Case Studies
“Design Does Matter” Books (Editor & Contributor)
Startled by a global event that arrived without warning, a virus that leaps across borders and boundaries, we see that we are, all of us, connected by a fragile biology, as well as the aims we share as citizens of the 21st century. Can we now enlarge our thinking? Can we make room for a more inclusive sense of purpose? Will we shape a future that looks like the world we want to see?
Every project begins with the client—your needs and your vision.
My job is to deliver first-class creative thinking and high-quality content that will resonate with your audiences.
Penny Benda
I have been fortunate to work with great brands, helping clients achieve
recognition and advantage over competitors.
AIGA - Educational Outreach
American Center for Wine, Food & the Arts (COPIA)
Ameristar Casinos
A.Rudin
Baker Furniture
Barbara Barry
Bernhardt Furniture
Bishop Ranch/Sunset Development
Boca Raton Resort & Club
Bolier Furniture
Brown Jordan
Cade Museum
Clarion Partners, Global Real Estate
Clayfield Hotel
CONRAD Shades
Carmel Valley Ranch Resort
Decca Contract & Hospitality
DWR (Design Within Reach)
Edition
Envoi
Fairchild Vineyards
Fontainebleau Hotel
Formica Group
Gump’s of San Francisco
City of Gainesville, Florida
HBF
Heitz Cellars
Hughes Family Vineyards
Humble Flower
Hyatt Hotels & Resorts
Ink Grade Vineyards
Innovation Square, Gainesville
Jack London Square Partners
JANUS et Cie
Kravet Textiles
Kuhlmann-Leavitt Design, Inc. (KLI)
London Hotels, NYC & Hollywood
Looking, Los Angeles
Louey/Rubino Design-Global Vision
LXR Luxury Resorts
Luna Textiles
Martin Brattrud
Marymount HIgh School, Los Angeles
Mead Paper Company
Michael Rachlin Architects
Mohawk Paper
NewPage
ParisLeaf
Period Restoration
PerUs Wine
Plant Construction
Pottery Barn
Reddoor Creative
Robert Talbott
San Francisco Design Center
St. James Episcopal School
Shorenstein
Sierra Canyon School
Simeone Deary Interior Design
Smith & Hawken
Springfield Clinic
Steelwave
Stone Hall Cabinetry
Teknion
TMP Worldwide/ a Division of Monster
Vanderbyl Design
Worthe Real Estate
7Summit Advisors
Let’s talk!
415.336.9092
pennybenda@gmail.com