Expertise

Brand & Content Strategy

True collaboration yields an essential understanding of markets , consumers, and most of all you—your company, product, or service. Creative thinking, and meaningful research are key.

Copywriting

What is a copywriter? A conceptual thinker, an eloquent storyteller, a skilled wordsmith. I create copy that communicates the essence of your brand. in clear, concise, yet powerful , language.

Name Development

Whether you need an identity for a place, or a product, I generate fresh, distinctive names that are easily remembered and understood.

Editing

Editing can take the form of refining your CV, a blog post, speech, video or book. It’s about making sure the finished product delivers ideas accurately and, of course, brilliantly. In every detail.

Branded Environments

A wall seldom requires a lot of words, just the right words. My experience encompasses showrooms, trade show booths, and a range of building types—from schools to corporate headquarters.

Ad Campaigns

Advertising concepts, headlines and copy give products and brands a vital and vibrant personality, creating deeper connections to your customers.

Print brochure for New York branding firm Addison Whitney. Design by Lucille Tenazas.